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also inside:

  • Nutritionist Joy Bauer provides
    her expertise throughout
  • Foreword by Dr. Roxana Mehran
    and Dr. Mehmet Oz
  • Mealtime tips
  • ABCs of Eating Well
#1 New York Times Bestseller

Deceptively Delicious: Simple Secrets to Get
Your Kids Eating Good Food


As a mother of three, Jessica Seinfeld, like many busy parents, used to struggle to get her kids to eat right. In Deceptively Delicious: Simple Secrets to Get Your Kids Eating Good Food, she shares her solutions: easy, mouthwatering recipes that even the most overwhelmed families can make—stealthily packed with unseen veggies, puréed so kids will never suspect.

Deceptively Delicious has all of Jessica's winning combinations, including cauliflower in macaroni and cheese, and spinach in brownies. She also shares tips on making healthy snacks and improving store-bought foods, as well as advice on creating a positive environment around the kitchen table. Deceptively Delicious is a godsend for all parents who want healthy kids, peaceful family meals, and to never again have to say, "Eat your vegetables!"

About the author: Jessica Seinfeld is a prominent philanthropist and activist. She is the bestselling author of Deceptively Delicious and the President and Founder of Baby Buggy, a non-profit organization dedicated to providing clothing and equipment to New York’s families in need. She is the wife of Jerry Seinfeld, with whom she has three children.

A portion of the proceeds goes to support Baby Buggy.

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sample recipe:

Macaroni and Cheese 1

With Butternut Squash or Cauliflower

Prep time: 5 minutes, Total time: 25 minutes
Serves 4


1 1⁄2 cupselbow macaroni
Nonstick cooking spray
1 tbspolive oil
1 tbspall-purpose flour
1⁄2 cupnonfat (skim) milk
1⁄2 cup butternut squash or cauliflower puree
1 1⁄2 cupsshredded reduced-fat Cheddar cheese (about 8 ounces)
4 oz(almost 1 ⁄4 cup) reduced-fat or nonfat cream cheese
1⁄2 tspsalt
1⁄8 tsppaprika
1⁄8 tsppepper


  1. Bring a large pot of salted water to a boil, add the macaroni, and cook according to package directions until al dente. Drain in a colander.
  2. While the macaroni is cooking, coat a large saucepan with cooking spray and heat over medium heat. Add the oil, then the flour, and cook, stirring constantly, until the mixture resembles a thick paste but has not browned, 1 to 2 minutes.
  3. Add the milk and cook, stirring every now and then, until the mixture begins to thicken, 3 to 4 minutes. Add the vegetable puree, Cheddar, cream cheese, and seasonings, and stir until the cheese is melted and the sauce is smooth. Stir in the macaroni and serve warm.


“This is a great source of calcium: one portion provides
a full serving—the equivalent of one cup of milk.
And because it uses lowfat cheese, kids get all that great
calcium without the saturated fat of the traditional recipe.”


“Dinnertime at our house is always so chaotic. How can I take back control and make mealtime pleasant?”

“Two of my three children were exactly the same way. The vegetables, which I worked hard to prepare, not only went untouched, they were often insulted ("Eeewww...!"). And the harder I pushed them to eat good food, the harder they pushed back. We were literally ruining each other's meals.

“It's been important for me to set rules that I'm comfortable with and can uphold at the table. These are my house rules (and you can decide which may work for you):

  • No toys at the table.
  • No television or other forms of entertainment.
  • If kids can't play, neither can adults. That means no phone calls, grown-ups!
  • Everyone feeds him or herself — age appropriate.
  • Children help set the table, clear plates and take turns helping clean up the baby's mess. We keep a small dustpan and mini-sweeper in the kitchen.”

“My son never eats all the food I give him. How do I know if he's just full, or if I'm giving him too much?”

“Eating about a fistful of food is a typical meal for a hungry toddler. Toddlers are busy and active and for many, sitting at the table eating is an activity that is difficult to sustain after they have eased their hunger.

Giving children heaping platefuls of food is overwhelming for them. You can let them feel a sense of accomplishment by finishing small portions and then asking for "more, please!" At my house, I give them tiny portions and I watch as their eyes light up with excitement as they refill their own plates.”


“Both my husband and I work full-time, and it seems like we never have enough time to cook dinner. What shortcuts can we take to make dinner planning easy?”

“Shortcuts are not only okay, they're necessary! If I'm very short on time, I'll often use canned or frozen veggies; check the label to make sure there is no sugar or other additives.

Pre-chopped veggies are more expensive but great for purées (I prefer fresh for crudités). Use them as soon as possible after purchase; the shelf life of cut-up vegetables is significantly shorter than for whole veggies.

Purées can just as well be added to store-bought foods such as macaroni and cheese and boxed cake mixes. I'd recommend adding the purée incrementally, tasting after each addition, so that you can judge the correct balance of flavor for your family.”


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